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Grading your fashion up the shelf
by PHILIP WHITE
Those of us stuck in the game understand how
wineries of note can structure their product pyramid simply by adjusting the
spend budget for their make, which may or may not include the real open-market
cost of the estate fruit they grow for themselves.
These things are nefarious in
their confusion of possibilities. Like grapes home-grown by the maker and sold
by the maker to the maker at mate's rates so that the half of the maker who
thinks like a maker gets a bargain and the other half, who thinks like a grower,
gives the grapes away so as to feel ripped-off rather than mean whilst salving
that wound with the knowledge that their generous understanding has kept their other
half's winery afloat.
Or vice-versa.
Then they go to bed together alone.
Tricky, see?
That's only the beginning.
But some
folks manage.
A box of accomplished, highly-regarded Chardonnay arrived from the
Yarra Valley.
Digesting the pricing, it would appear that there's still a bit
more spending money around Melbourne than there is round Adelaide: while
they've all been well-reviewed by eastern experts, these wines look Scroogey on
most Adelaide shelves, even to those who understand their considerable provenance.
Each
level of this pyramid is of equal height, but of greatly dimishing volume as
one climbs the price slope, with each mass ideally producing the same gross
profit.
Or more. Right up to the point.
Like the volumes form a pyramid but if you're smart the profits look like an impenetrable cube.
So there's a lesson in here. This is how you do it. Starting at
the bottom, here's a four-storey pyramid of Chardonnnay.
TarraWarra Estate Yarra
Valley Chardonnay 2015 ($28; 12.8% alcohol; screw cap)
Marc and Eva Besen's bank
statements have three commas before the semi colon. They own fashion and retail
and this big joint with its wedding factory and dinery and whatnot. They were quick
to join the flood of stylish Melbourne rich which painted Chardonnay all over
the Yarra Valley and Mornington Peninsula in the 'eighties and 'nineties,
whether they could make wine or not.
They certainly could make grand wine in the
Besen case.
This must be their basic wedding Chardonnay. Drinking not thinking:
the sort of wine you find at art exhibition openings. It smells a bit like
Clare Riesling with a touch of bacon or goose fat on the rim of the snifter.
It's softer than Riesling to drink, though, easy and very slightly spongy of
texture. It's very simple of structure.
If you're careful you can get Chardonnay
of this quality much more cheaply in the Murray-Darling, where the poor growers
wouldn't know what a comma looks like. Not a black one, anyway. It's Chardonnay
for those who prefer to pay extra for jeans with the knees ripped out by people
who've never done anything else for a living other than rip the knees out of
perfectly good new jeans. Whatever must they think?
TarraWarra Estate Yarra
Valley South Block Chardonnnay 2015 ($35; 12.5% alcohol; screw cap)
Blessed with
more texture and perhaps a weeny pinch of complexity, this is still a fairly
refined and austere wine, even if it is made from one of my favourite hearty Chardonnay clones, the misunderstood and overlooked Mendoza. White charcuterie
fats again, this time with more confident fruit, brave enough to let some
cinderblock/honeycomb toffee swell through the lime juice and honeydew aromas.
The actual flavours are still simple, but
your extra $7 gets more fleshy texture and a glimpse of the woods. It's safe and
sound and all locked in but jeez I'd love to see this hound run. Like the jeans are
ripped, but there are no scabs yet on the knees beneath.
The tee should say MUZZLES OFF MENDOZA!
TarraWarra Estate Yarra Valley Reserve Chardonnay 2015 ($50; 12.8% alcohol; screw cap)
So at TarraWarra we
can begin to talk at $50. Just between you and me, we coulda started this level
of luxury lower down the spend up the road and round the corner at Oakridge. Not
that this overlays the plush: This is a complex ramrod-stiff officer
amongst Chardonnnays. While its fruit mince and rind is grilling gently on the kindling,
its dirt intrudes fine and chalky, like the smell of your bitter aunt's best
bone china teacup and saucer that you ground up with a stone just to see how
fine you could get it. That's pretty much the form of the tannin, too, although
by this stage of the expenditure you're getting that bit covered with all the
gradually caramelising fruit, from Chinese gooseberry through tamarillo to
canteloupe. Nothing ripped or stressed: all tack polished; everything aired; pleats
sharp as. Sir!
TarraWarra Estate Limited Release MDB Yarra Valley Chardonnay
2015 ($110; 13% alcohol; screw cap)
This is a blend of the best barrels in the
joint. It's a smokey, moody, beeswax-and-cream wine with fruit like poaching
white peach. It has a prickle of Australian grassland-in-the-summer in its plush
fleshy bouquet, adding just a splinter of menace, like Divine in Female Trouble.
I have consumed one big glass from this bottle per day since Sunday (four days now)
and the wine is still posh and luxurious, even if a dusting of its initial
citrus pollen has blown away and its freckles are falling off. I wouldn't get
married for it, or to it, but I would consider attending the wedding,
especially if it was like the ravishing Vintage Spreckle marrying old Trysome
Felcher or something. It would depend on who else was attending.
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