"Essentially they've been badly run: bad board, bad management. I think the new guy who is there now knows what he's doing, but he got there too late."
Former Foster's brewing boss, John Elliott, told Fairfax that "reducing the alcohol content of popular beers including Victoria Bitter from 4.9 per cent to 4.7 per cent combined with poor marketing" had undermined some of Foster's best products.
"You don't change the quality of your product, and that's what they've done. And I think that's a grave error."
Click here for an example of "good marketing": a classic Paul Hogan Foster's ad for UK; click here for a perfect example of Foster's product placement in them good old days, and click here for Elliot's latest summary of the SABMiller takeover of the maker of the world's most boring friggin beer.
And for dessert, try and work out what this Constellation marketing genius thinks he's talking about: he never once mentions wine! Perhaps it was this level of acuity which saw his company take a billion dollar dump and flee from Australia.
6 comments:
Thomas Thetcher’s headstone seems to have been made, at least the first two times, of very non persistent material. Or been subject to unkind attentions.
Didn't you sleep in his bed once Whitey?
Yes, at the Mt. Macedon love nest. But not with you.
Presuming, of course, you mean Elliot's bed. I wouldn't stretch to a Constellation cot.
Something really funny if itwasnt so rooted: listen to the Consto wonk without watching the pictures - seems even more surreal!
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