“Sod the wine, I want to suck on the writing. This man White is an instinctive writer, bloody rare to find one who actually pulls it off, as in still gets a meaning across with concision. Sharp arbitrage of speed and risk, closest thing I can think of to Cicero’s ‘motus continuum animi.’

Probably takes a drink or two to connect like that: he literally paints his senses on the page.”


DBC Pierre (Vernon God Little, Ludmila’s Broken English, Lights Out In Wonderland ... Winner: Booker prize; Whitbread prize; Bollinger Wodehouse Everyman prize; James Joyce Award from the Literary & Historical Society of University College Dublin)


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14 September 2011

LABELS ON THE CATWALK: HOW IT'S DONE

In case you're wondering why modern wine label art is so droll, check out this outfit's solution, and the rapturous response Neil Marolia, of Banrock Station ... just one of the morsels that drop into DRINKSTER's basket:

"You’ve spent months and a significant amount of your marketing budget on a new packaging design and now you and your team can’t decide which one to choose?

"Ask wine drinkers in one or up to 15 key wine consumption markets for their opinion with Vinitrac® Global and make a fact-based decision.

"Vinitrac® - the global wine drinker survey - is the preferred packaging & advertising test and brand & region health tracking solution for many key players in the wine industry.

“Wine Intelligence have exceeded my expectations. It’s great to work with a research company who have such a strong grasp of the wine category, alongside great consumer understanding.They have a great ability of articulating consumer needs into actionable insight. The result of which has allowed me to be much more reassured with the decision to launch new packaging.”

Neil Marolia, Brand Manager, Banrock Station & Nobilo

Does your product pass the Vinitrac packaging test? Click here.

If you obtain a client number, you can see your stuff on the shelves of a digital store ... for the full range of research tools, click here.

AS this source keeps altering one's access to sites it sent me, hoping for promotion, I shall attempt to post verbatim the message it sent me:


You’ve spent months and a significant amount of your marketing budget on a new packaging design and now you and your team can’t decide which one to choose?

Ask wine drinkers in one or up t
o 15 key wine consumption markets for their opinion with Vinitrac® Global and make a fact-based decision.

Vinitrac® - the global wine drinker survey - is the preferred packaging & advertising test and brand & region health tracking solution for many key players in the wine industry.

Wine Intelligence have exceeded my expectations. It’s great to work with a research company who have such a strong grasp of the wine category, alongside great consumer understanding.They have a great ability of articulating consumer needs into actionable insight. The result of which has allowed me to be much more reassured with the decision to launch new packaging.”
Neil Marolia, Brand Manager, Banrock Station & Nobilo



View an example of a standard Vinitrac® packaging test




Visit one of our simulated online wine shops



Vinitrac® October surveys are filling up fast. Contact us to submit your questions for your target markets.

Deadline for questions is the 3rd October 2011. Launching in the following wine markets:

Click here for more details about Vinitrac® October

Natasha

Natasha Rastegar
Project Manager

Wine Intelligence Ltd

9 comments:

Philip White said...
This comment has been removed by the author.
concerned Bognor Regis said...

sounds like ther Australian wine show system. Everything ends up the same. And you just gave them bigger promo than if theyd paid adverts in Winetitles and Fuller and all that shit. everything .

James Halliday said...

the best label is the one below whitey lectric sauvignon blanc with catpiss and explosives cordite watch out they'll getchew

dianne m said...

I can't see Karra Yerta in there.

just someone said...

That makes me feel vomitous.

just someone said...

I didn't mean Karra Yerta. I meant the label thing. Karra Yerta is cool.

whiter said...

how much did they pay you to do that whitey

Philip White said...

Maybe I could make a living selling ads like grey and black propaganda.

Anonymous said...

Good to see that FMCG learnings are finally being applied to wine. The greater consumer appeal that packaging has, results in higher in store scan through and a higher position in AC Neilson scan data reports that we pay a fortune for!!!

VERY BIG WINE COMPANY Marketing Department !!! LOL