“Sod the wine, I want to suck on the writing. This man White is an instinctive writer, bloody rare to find one who actually pulls it off, as in still gets a meaning across with concision. Sharp arbitrage of speed and risk, closest thing I can think of to Cicero’s ‘motus continuum animi.’

Probably takes a drink or two to connect like that: he literally paints his senses on the page.”


DBC Pierre (Vernon God Little, Ludmila’s Broken English, Lights Out In Wonderland ... Winner: Booker prize; Whitbread prize; Bollinger Wodehouse Everyman prize; James Joyce Award from the Literary & Historical Society of University College Dublin)


.

.

.

.

25 September 2011

FOSTER'S CARKS ON SMALL BEER: ELLIOT





















"Essentially they've been badly run: bad board, bad management. I think the new guy who is there now knows what he's doing, but he got there too late."


Former Foster's brewing boss, John Elliott, told Fairfax that "reducing the alcohol content of popular beers including Victoria Bitter from 4.9 per cent to 4.7 per cent combined with poor marketing" had undermined some of Foster's best products.

"You don't change the quality of your product, and that's what they've done. And I think that's a grave error."

Click here for an example of "good marketing": a classic Paul Hogan Foster's ad for UK; click here for a perfect example of Foster's product placement in them good old days, and click here for Elliot's latest summary of the SABMiller takeover of the maker of the world's most boring friggin beer.

And for dessert, try and work out what this Constellation marketing genius thinks he's talking about: he never once mentions wine! Perhaps it was this level of acuity which saw his company take a billion dollar dump and flee from Australia.

6 comments:

Lion said...

Thomas Thetcher’s headstone seems to have been made, at least the first two times, of very non persistent material. Or been subject to unkind attentions.

Just Asking said...

Didn't you sleep in his bed once Whitey?

Philip White said...

Yes, at the Mt. Macedon love nest. But not with you.

Philip White said...
This comment has been removed by the author.
Philip White said...

Presuming, of course, you mean Elliot's bed. I wouldn't stretch to a Constellation cot.

XRAY said...

Something really funny if itwasnt so rooted: listen to the Consto wonk without watching the pictures - seems even more surreal!