The following letter was e-mailed to all Australian wineries this afternoon. Most winemakers seem rather surprised.
Dear Australian winemaker
It is important that you please spend a moment reading this note about pregnancy and wine labelling and take action to make the suggested label changes (if you have not done so) from your next bottling run.
Today the Winemakers’ Federation is announcing a partnership with DrinkWise Australia encouraging all winemakers to adopt “It is safest not to drink while pregnant” messaging on their labels. This initiative provides immediate and free access to the recommended logos and style guide you require to incorporate this messaging into your labelling. The easy steps which you (or your graphic designer) need to follow are set out in the attachment to this email.
The Winemakers’ Federation strongly believes all winemakers should make these labelling changes. Importantly, the changes will inform our consumers about the risks associated with drinking while pregnant. Also, it will further demonstrate that the wine industry supports responsible consumption. It will reinforce the message to Government that as an industry we can self-regulate when it comes to important social issues.
We encourage you all to read the details in the attachment and to take the necessary steps to participate in this labelling initiative. Please contact Paul if you wish to discuss this matter further.
Regards
Tony D’Aloisio
WFA President
Paul EvansWFA
Chief Executive
Winemakers' Federation of Australia
Monday 24th September 2012
LINKS TO PREVIOUS ARTICLES
Intoxication and rural civic amenity
A week of feverish wowserism
Big wine festivals barely legal
Prohibitionists march under cover
Giving wine the tobacco treatment
Interview with lobbyist Michael Thorn
When you're drunk you're terrific
Cheap plonk and the war on drugs
ABC RADIO INTERVIEW
DRINKSTER on local ABC radio with Winemakers Federation CEO
FOOTNOTE:
DRINKSTER just today received some lovely Pinots from Oakridge, for appraisal. Tony d'Aloisio, the Chairman of the Winemakers' Federation, is one of the two directors of this family-owned winery in the Yarra Valley. None of his wines carry the pregnant lady symbol, nor the text warning.
2 comments:
Tony D’Aloisio
WFA President
Paul EvansWFA
Chief Executive
Winemakers' Federation of Australia
Please take a moment to read this letter.
Without Bev, men and women would not get together to shag and procreate. So, lay off with the labelling sermon-without us winemakers, the population growth would be negligible.
Sincerely
A grizzled, bearded, woolen-jumpered, ketch-restoring, horned-eyebrowed, tannin stained toothed, gout suffering wine veteran.
What Steve said, with bells on.
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