“Sod the wine, I want to suck on the writing. This man White is an instinctive writer, bloody rare to find one who actually pulls it off, as in still gets a meaning across with concision. Sharp arbitrage of speed and risk, closest thing I can think of to Cicero’s ‘motus continuum animi.’

Probably takes a drink or two to connect like that: he literally paints his senses on the page.”


DBC Pierre (Vernon God Little, Ludmila’s Broken English, Lights Out In Wonderland ... Winner: Booker prize; Whitbread prize; Bollinger Wodehouse Everyman prize; James Joyce Award from the Literary & Historical Society of University College Dublin)


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08 March 2012

ŻUBRÓWKA : REAL GRASS IN OZ MODEL

European Bison painted between 18,500 and 14,000 BCE in the cave of Altamira in Cantabria, and photographed by Ramessos.

Only True Blue Bison Grass In Aussie Żubrówka
after quite some kerfuffle about whether or not Australia was being expected to drink the artificial  Żu, which you can read about here


The relaunched, repackaged Żubrówka Polish Vodka (left) being sold in Australia is the fair dinkum Polish model made from Bison Grass, Nick Blair of distributor Pernod-Ricard confirms.  

 It is not the ŻU, the artificially-flavoured artifice made especially for the USA.  

"ŻU(below) is the US version developed by the owner of  Żubrówka," he advises. "They changed the name in 2010 for that market.  Both products are very similar, but ŻU doesn't contain some ingredients like Coumarin which is not authorized in the US.  So it is a formula replicating the flavour of Bison Grass for the US.  We believe that they developed ŻU in the US because or the regulatory issues resulting in the formula not being the same and also due to name issue (pronunciation of Żubrówka and a trademark issue).

"Finally, yes, the
Żubrówka sold in Australia is made with Bison Grass coming from a specific region in Poland where there are actual Bisons!"

Beware the dreaded Żu, which is not "the original bison grass flavoured vodka" at all.



1 comment:

Anonymous said...

Thanks for the heads up, had no idea about the inferior ZU :)