“Sod the wine, I want to suck on the writing. This man White is an instinctive writer, bloody rare to find one who actually pulls it off, as in still gets a meaning across with concision. Sharp arbitrage of speed and risk, closest thing I can think of to Cicero’s ‘motus continuum animi.’

Probably takes a drink or two to connect like that: he literally paints his senses on the page.”

DBC Pierre (Vernon God Little, Ludmila’s Broken English, Lights Out In Wonderland ... Winner: Booker prize; Whitbread prize; Bollinger Wodehouse Everyman prize; James Joyce Award from the Literary & Historical Society of University College Dublin)





26 September 2013


DRINKSTER's love of the poetry of Charles Bukowski is no secret, but I never thought I'd see anything like this brilliant use of his work by  Dewar's White Label Whisky.  I know the poem's been abridged a little, but this single clip could  expose more people to great poetry than any other current device, no? Now all we have to do is recognise the work of someone who's still alive. Oh, and yes ... perhaps remember to give the poet a credit. And now, thinking ahead, maybe Colonel Sadness should turn this one into a fried chicken advertisement.

Tourism Australia, meanwhile, has shown how terribly wooden-tongued people can abuse the word, poetry, in its really bad pretence of high literacy: this thing called Be Changed.  As one comment at the foot of the Youtube post wisely says "Twice as good with the sound off," which is not what you want when you're competing with the likes of the Dewars/Bukowski thing, which is just as good with no pictures.   

While the followers of the prizewinning  media/marketing Mumbrella like Be Changed, their comments are a blistering indication of how stupid our advertising world really is in Australia. It sounds as if they've commissioned a writer to make a poem sound like them. 

This week the poets of Scotland, in their contribution to the UK National Poetry Day, have made a Youtube clip which blows that horrid Australian exercise clear down the bog. In their celebration of their great art and sensitivity, they have made a series of eight little movies which make me itch to go straight to Scotland. You won't be wanting to turn the sound off here! The theme for National Poetry Day was water.  Go slop about!       


@TheWineRules1 said...

best ad for booze i've ever seen, thanks Whitey. Top ten ad of all time for me...maybe top three. Or one.

Sal said...

Love it. And I want to meet the narrator.

Bob Colman said...

It's pretty damn good isn't it!

Philip White said...

Yo a bad gal Sal. Yes to all: I reckon it sets a new standard of maturity in advertising. Check out that Scots stuff I've added now, and compare it to the fucking torrid Aussie shite we paid for. Bleccccch.