MARKETING IN USA: PURE AND TRUE WINS

All Australia's dumb, embarrassing critter label nonsense and bullshit brands with no home, no winery and no reason for existence - other than the producer's greed - totally miss the point of America's earnest yearning for, and naive faith in simplicity and truth.

Even those Australians who have inherited their own wineries seem to think they must make dumb jokes about provenance and prospect, and concoct ridiculous back label wank and even more stupid and ephemeral stage names for the front, those hayseeds who feel the same frisson and gay fru fru they felt as infants frocking up like yankee dude TV cowboys now they're all growed up, determined to tour the States like rock stars ... man, you might be making a quick sweet buck, but really, it's gonna be short, and you had no long-term hope from the start.

DRINKSTER thinks this Brooklyn barbershop offers everything that Australian winemakers failed completely to understand when they decided to export to the USA. You fluffed it, you Ocker berks, and you should hang your heads and retreat while the going's as good as it is. If you want to sell your crap plonk disguised as relics of your flora and fauna, and you insist there's still a relic of your inherited intelligence functioning, get outa the business until you've done some research on simple honest stuff like this.

DRINKSTER also feels morally - if not intellectually - obliged to pour derision on blogs full of utter balderdash like this bastard which purports to advise the world which Australian blogs are worth the read.