This fever for the drinks that eventually make you sweat stuff that stinks of acetone was so intense, thanks to Mad Men, whoever they were, that it looked like the world was running out of cheap barrel oak. The white oak, Missouri oak, Quercus alba - it's all the same thing - that grows like balsa wood in the USA is suddenly a threatened species. Those who have never really had to fight over it before are fighting over it, and US whiskey makers are beginning to consider establishing their own cooperages and securing tranches of forest just to guarantee barrel supply.
They might even plant some trees.
Naked for Satan's my favourite woddy shop, by the way. It's in Brunswick Street, Fitzroy.
When Gorbachev dismantled the USSR it looked for a time that Russian vodka would surge fashionably, but nah. Instead vodka from nearly everywhere else boomed, being manufactured, because it's easy, everywhere from New Zealand to Alaska. Countries that can put a fair dinkum marketing plan together and stick to it. Russia can't market. And it obviously hasn't got the right sort of Mad Men.