20 December 2013
HUMBLE WARNING TO HERBICIDE ADDICTS
The DRINKSTER first found this lovely Roundup commercial, made by the clever folks at Airbag Productions and starring the White Pointer shark, away back in April. It's clever, more honest than the client probably realises, and it obviously cost some money. If there's anyplace on Earth, other than perhaps South Africa, where the White Pointer loves to feed, it's the waters between South Australia's Yorke and Eyre Peninsulas. So it's wry that it took a Yorke Peninsula farmer and farming consultant, Bill Long, to come up with this modest, but equally effective response: it's called The Wild Radish Song, and it deserves millions of hits. Apart from the fruits of the few serious organic and biodynamic viticulturers, we have yet to see anything remotely like this come from that giant herbicide addict, the Australian wine industry ... have you ever heard a herbicide policy or comment emerge, from, say, the Winemakers Federation of Australia? In the meantime, I trust this shark is not the savage beauty Airbag hired.