After the release of James Halliday's latest guide to the wines and wineries of Australia came the annual frisson of excitement about the large number of wineries awarded five stars.
"I will give him the morning star."
Tellingly, these included three, four and five stars. The worst you could do was three. There was no two, no one.
While a well-intentioned stab at something more rigorous, for a journal reliant on winebiz advertising this was a commercial disaster: nobody, including the readers, wanted one or two stars.
First, the teachers lost it; now the students.