Premiumizing the masstigious?
For bullshit short-term windfalls
it's easier to change the language
Strange things happen to the tongues of men in the nether regions of megabulk wine marketing. If they can't squeeze more money from the dodgy plonk, they torture the language. At least it's close to the tongue.
The author with Wolf and John "Ferrett" Glaetzer at Doug Lehmann's wake. Working at the time from a couple of small ColorBond sheds, these two built an empire on three consecutive Jimmy Watson trophies. Fanatical fruit selection, mainly from their beloved Langhorne Creek, and radical winemaking made their truth a lot easier to tell. "No wood no good," was Glaetzer's mantra, "no medals no jobs." When Wolfie sold to Ray King they built the giant Bilyara winery and won another ... their hoard continues to grow, now for Treasury Wine Estates ... photo John Preece
Between them, this genius duo won, consecutively, the Jimmy Watson Trophy three times and the Montgomery Trophy for best red wine in the Royal Adelaide Wine Show six times. Consecutively. That's just a tiny part of the fabulous hoard they assembled.